Editing and Information Architecture

Feeling overwhelmed by information overload? Unsure of the best way to present all of your messages? We can help.

If you've engaged our services for a comprehensive Interactive Communications Plan, Information Architecture is part of that. The design of the information you publish and your "face" to the customer is part of Information Architecture. If you choose, you can have your current information "re-architected" without embarking on a full-blown interactive communications journey.

Making your point. Sharper.

With so much information out there, you need content that cuts through the clutter. Whether or not you have anything in writing already, we can help craft your message so it says exactly what you want it to. With our writing and editing services, your content will be sharp and on target.

What does Information Architecture do for me?

When you describe your product or service to customers, or your procedures to employees, Information Architecture helps:

• focus on the most important tasks and topics, or the ones the readers are most interested in
• say more with fewer words
• deliver faster access to information
• make the information visually appealing

How does this help my global business?

If your business serves a diverse or global market, consider that well-architected information is also easier to review, edit, and translate. This means that there are longer-term cost reductions in maintaining the information in addition to all the immediate benefits.

My company uses Word and Excel for all our information. Are we ready for Information Architecture?

No matter what format your information is in, good organizational principles and editing can improve its impact. Fully structured information can be more powerful and link to your business processes more easily. Example technologies that help enable good information architecture through structure are XML and, specifically, DITA. Note that both Word and Excel can now produce XML output.